Rebelle Theory embodies the essence of NYC: individual style, inspiring & unapologetic messages - each piece is unique as the messages are painted by hand. 

Mission: We paint Clothes for Passion, with emotions, flexibility and dynamism. Our pieces are designed to instill a sense of harmony & freedom -by empowering those who wear and express themselves with our brand!

What we wear reflects who we are…

100% NYC: The Rebelle Theory Collection idea was born & created in New York City by the fashion Designer Helen Vibes & continues to be inspired by the Big Apple…

One-of-a-kind: For us Clothing is a canvas for creativity and self-expression. We Create unique designs that stand out. Every jacket is carefully hand painted and crafted as ordered, and no piece is the same, making your purchase special.

Eco-friendly and sustainability: We are committed to our environment. Our jackets are always made of 100% organic fabrics, premium denim and for our hand-craftmanship we only use safe and sustainable paints, made to last. Buy less, wear it longer. When you shop quality, you shop sustainable.